Ottimista Enoteca-Cafe is an Italian wine bar located in San Francisco's Cow Hollow neighborhood. WWHITEDESIGN was asked to create for Ottimista a stylish new brand indentity with a sense of Italian old-world charm. We created both a print and web presence, as well as signage, photography, and promotional items. WWHITEDESIGN also photographed the interiors of the cafe, as well as staff headshots - all of which have been used in many local publications.